Either will work. When integrating AdWords in BringShare you can use either the individual AdWords login (aka the login the AdWords account was created with) or you can use your MCC (My Client Center) account. If you integrate via an MCC account, you will be prompted with a searchable dropdown that will allow you to choose the specific profile you would like that particular client account to integrate with.
It's that simple!
BringShare for Agencies replaces manual reporting and provides your clients with a value-added resource for monitoring their marketing performance data anytime anywhere. The SEO Dashboard, Email Marketing Dashboard, Social Media Dashboard and Paid Search Dashboard can easily be turned into internet marketing reports with a click of a button!